Inclusion Week Campaign

Our client required a campaign to celebrate Inclusion Week 2019. Stories of inclusion were to be shared by ‘hero’ colleagues with a variety of experiences ranging from gender transition in the workplace to being hard of hearing. The goal was for colleagues business-wide to engage and relate with the people who shared their stories from around the world and to think how they can be more inclusive within their own teams and across the business.

The Teaser Campaign

To raise awareness of Inclusion Week additional imagery was required to ‘tease’ the campaign to internal colleagues. This primarily was to be utilised in email & on screens around the business. Additionally roller banners were developed with cut-outs that colleagues could interact with and get the conversation started.

The Heroes

The Heroes were featured on posters around the business and had their stories shared via video and articles on the company Intranet and Yammer.

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